About
Mike Ashie
Most people move fast. They chase trends. They follow noise. They react to whatever the algorithm decides matters today.
Mike Ashie has spent much of his career doing the opposite... studying patterns, paying attention to what others overlook, and believing that some of the most important insights appear only after you slow down long enough to take a second look.
Get in TouchThe Work
Better decisions come from
better judgment.
Mike is a strategist, author, and leadership educator focused on one central idea: better decisions come from better judgment.
Over the past two decades he has worked across business, technology, and leadership development, helping teams understand people, recognize patterns, and navigate uncertainty with clarity.
He currently serves as Head of Strategy at OneCliq, an AI company focused on understanding consumer sentiment and human behavior at scale.
His work sits at the intersection of technology and human judgment, where data can inform decisions, but wisdom still determines which decisions actually matter.
The Philosophy
Analog Intelligence
In a world increasingly driven by artificial intelligence, dashboards, and constant information, Analog Intelligence focuses on something that cannot be automated: judgment.
This philosophy forms the foundation of Mike's writing, teaching, and speaking.
The Books
The Analog Intelligence Series
Mike is the author of the Analog Intelligence series, including Catchin' Frogs: Business, Instinct, and the Art of Seeing What Others Miss. Along with several forthcoming titles exploring leadership, perspective, and the quiet skills that separate reactive leaders from thoughtful ones.
His books focus less on tactics and more on how people learn to think clearly in complex environments.
Leadership & Teaching
Leadership with Mike
Mike is also the creator of Leadership with Mike, a YouTube channel followed by tens of thousands of leaders around the world.
Through practical advice, real stories, and a straightforward style, he helps new and emerging leaders navigate the challenges that come with responsibility... from managing people to building confidence in high-pressure roles.
"Leadership is less about authority and more about earning trust over time."
Second Look
Published through
Second Look Co.
Mike's work is published through Second Look Co., a boutique platform dedicated to ideas about judgment, perspective, and thoughtful leadership.
The name reflects a simple belief: the most important insights rarely appear on the first glance. Sometimes the difference between average thinking and real insight is simply the willingness to look again.
Outside of Work
Paying attention to the world around you.
Mike lives in Canada with his family and still enjoys many of the simple things that shaped his early life... time outdoors, old trucks, fishing, and the kind of conversations that happen around a campfire.
Because some of the best lessons about leadership and opportunity don't come from boardrooms. They come from paying attention to the world around you.
Want to work with Mike?
From keynotes and workshops to collaborations and media. Mike is available for the right opportunities.
Contact